BMTC has bought 2 Marcopolo buses made by TATA's in India, under collaboration with a Brazilian company. Priced at 55 lacs, these are cheaper than the 72 lac Volvo. And looks amazing.
Tata's have been into car production for, maybe 10 years and they have the technology, guts and finances to independently develop a small car from scratch and then go into production.
If this is true in every sense of the word, WHY then did they not make any improvements to their existing range of trucks, which they have been churning out senselessly and unimaginatively for the past several decades?
What does it take for a company which can make a Nano from nothing, to make a low slung, passenger bus ( not a body and seats strapped to a lorry chassis) from an existing facility. Will this not be easier and cheaper than collaborating with a foreign company?
Or are we just seeing a part of the whole picture?
If collaboration was the only way TATA's know to introduce a superior product, faster and cheaper, why go through the farcical and expensive route of innovation and product development for a car? There are thousands of small cars readily available for collaborative manufacture?
What is the truth?
If TATA's really made the NANO, why not a Marcopolo bus?
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1 comments:
I completely agree with your thoughts. Tata or any other indigenous company has the capacity to do it. But we need to remember they are in the business to make money. The only reason Nano came about was because Ratan Tata took the project personally. He did not care about profits. He just wanted the the car to reach the public. Not every project is taken up with this in mind. The profitabillity comes foremost for most companies. Can not blame them for trying to make money as that is the reason everyone is the business.
My solution to this lies in the people. They need to promote local business. Even Nano is not considered a huge sucess as it is has been labled as "poor mans car". Even a person who can not afford a more expensive car thinks about another foriegn based car (however junk that company is). Or else why did Hyundai, Suzuki, old models of Toyota be such a success.
Raghu
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